Interview - James Musgrave

Why did you decide to start your own business?

I wanted to help independent authors establish themselves and use new technologies.

How does your business look different now vs. when you first started?

I started my business attempting to be everything to everyone. Today, I provide a service and consult with each author.

How do you set your business apart from others in your industry?

I add elements that others don't provide, such as the suite of ePub3 publishing software called the Embellisher. My over thirty years as a professor and independent author give me an insight into the craft of writing and establishing other authors on a successful path. My online training curricula has won grants and awards in California, so I am well versed in the training side of the business.

What is the hardest part of being an entrepreneur?

There seems to never be enough time.

What is your favorite part of being an entrepreneur?

Meeting new authors and seeing them publish and succeed.

What qualities do you think every entrepreneur should possess?

Never give up on your purpose.

What do you look for when outsourcing or hiring?

Reputation in the business of publishing and a professional approach when handling clients.

What will you never compromise on with your business?

Giving my clients an honest appraisal of their brand and talents.

James Musgrave

View Profile

Our Newsletter

Give your inbox some love with new books, writing tips, technology & more. Don't worry. we don't spam

åpenbok

Welcome to åpenbok, the premier book promotion platform for authors to showcase their books. We offer free and paid options for fiction and non-fiction books in various formats, including ebooks and audiobooks. Our website boasts an array of promotional services, including book listings, author interviews, and email campaigns. Our strategies are tailored to promote each genre effectively. We leverage social media marketing, book trailers, and reader reviews for fiction books, while non-fiction books thrive on expert endorsements, speaking engagements, and targeted advertising. Explore our services at www.apenbok(dot)com and take your book promotion to the next level. You can access various writing resources for free, such as articles, writer events, and press releases. www.apenbok(dot)com