Interview - Derick Howell

Why did you decide to start your own business?

Starting a business can be a life-changing experience. It can also seem scary if you’ve never done it before. If you desire to make the world a better place, this can be a huge motivator to start a business. Many factors led to me creating my business, but the driving force was my passion for improving people’s lives.

What advice would you give someone just starting their own business?

I am often asked what advice would I give someone who is interested in starting a business. It is easy for me to discuss having a business plan and a strategy but most importantly executing that strategy and staying on course. However, I found that the greatest lesson I have learned as an entrepreneur is you have to be willing to fail to succeed. According to the Small Business Administration over 50% of small businesses fail in the first year.

How do you deal with fear and doubt?

Doubt is a natural part of being human — and entrepreneurs aren’t immune to it. In our efforts to be better, create better products and deliver as much value as possible to our customers, we feel there’s always something missing. We worry about the path not taken or the what-if of every situation.

What is the hardest part of being an entrepreneur?

The hardest thing about being an entrepreneur that I never expected, it’s that your colleagues are a family you choose. You will literally spend more time with them than your real family, they will reappear throughout your career, and they can be difficult to let go of.

What is your favorite part of being an entrepreneur?

Being an entrepreneur is tough, it’s never easy. 90% of the startups fail in their first year, and out of the 10% that survive the first year 90% will fail within first 5 years. That means when becoming an entrepreneur the odds are always against you. But that doesn’t mean you should be discouraged or you should not try to start your own business.

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